My Role as Co-founder:

• As a Co-Founder of Frida, I was an integral part of the team that helped shape the direction and vision of the platform

• I was involved in the design and implementation of business strategies that aimed to meet performance goals and drive growth for the company

• My responsibilities included overseeing marketing and finance operations, which helped me gain a broad understanding of the different aspects of running a successful business

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Impact:

• Frida was accepted into the Pad-13 Incubator Program at SkyDeck, which provided valuable resources and support to help grow and scale the business

• The platform helped empower women, especially in their life transitioning phases, by offering workshops, bite-sized courses, and building a trust-driven community with financial advisors, coaches, and influencers

• Frida made a positive impact on the lives of women by addressing a pressing need in society and helping women take control of their financial futures, build strong networks, and achieve their goals

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Learnings:

• Through my involvement with Frida, I learned the importance of having a clear and well-defined business strategy that aligns with the overall vision and mission of the company

• I gained hands-on experience in various aspects of running a business, including marketing, finance, and operations, which has helped me develop a well-rounded skill set

• The experience also taught me the importance of perseverance and resilience in the face of challenges, as well as the rewards that come from making a positive impact in society

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